Are you FINatical about Sharks?

Join the Race & Get Swimming to End Finning

The clock’s ticking for vanishing shark species.  If you’re FINatical about sharks, join the Finathon and fundraise for their protection. Host an event at anytime of year to suit your scuba calendar.


What is the Finathon™? Like a swimathon, fun run, cycle race or marathon – the Finathon is a great way to bring the community together, raise awareness and funds to support this unique cause. Or simply a FINtastic staff team builder for your dive centre. You can help Project AWARE:

Fight to stop shark finning

Insist on full protections for critically endangered sharks

Negotiate stronger policies to ensure a brighter future for all sharks

Why be FINatical about sharks with AWARE? Shark fishing is largely unregulated around the world. Overfishing, bycatch and finning – the slicing of sharks fining and throwing away the body at sea - kills thousands of sharks every day. Project AWARE has recently helped close loopholes in the EU finning ban and secure international trade protections for 8 of the world’s most vulnerable sharks and rays. But, to ensure the survival of sharks, stricter, enforceable controls are needed for more species at national, regional and global levels.

Take ActionCreate your team or individual fundraising page and get started

Fundraise, Americas, Australia, Asia Pacific Fundraise UK, Europe, Africa, Middle East


  • July 2013 - 154 Finathon Champions, 40 teams and 50 children under the age of 10 raised nearly $50,000 by swimming to end finning. Thank You!
  • August 2013 - Finathon reaches fever pitch as divers swim 600km for sharks



What Divers Say About the Finathon:

“It’s a healthy, fun way to raise awareness and funding for a hugely important cause. We’re amazed at the support shown by all participants and cannot thank them enough for the effort they put in particularly with fundraising,” said Richard at Dive Downbelow, Sabah, Malaysia.

“Having seen the effects of shark finning first hand in Thailand, it was really important to me to get involved and all of this has really shown me just how dedicated many of us are to this cause,” said Caitlin Hale, Patriot Scuba, Virginia, USA. “There is still so much more to be done, but if we band together like this, we can really make a difference.  I’m just glad that all of us here at Patriot are part of the solution.”

“When I heard about this event I contacted friends and family in England and raised 650 Malaysian Ringgit which is around £130 English pounds.  This is a really important matter globally and personally to me, sharks are worth ten times more alive than dead. They bring in vast amounts of tourism to an area which helps the local economy.” Sam Brodie, Dive Downbelow Malaysia IDC Staff Instructor Intern

For tips, tools and resources visit the Finathon Action Kit and get started today!