Jun. 12/13

Would you shave your head for shark protection? That's just what Divemaster, Heather Murray is planning to do as part of the global Finathon™ - Get Swimming to End Shark Finning - fundraising challenge. We couldn't be more grateful and inspired.

Apr. 30/13

The Finathon concept was born in 2011 from one scuba diver’s passion for sharks and has now swept the globe, raising critical funds for shark protection and inspiring a movement to end finning. The first Finathon™ took place in the town of Stoke on Trent, in the heart of England.  An unlikely place to find a tribe of FINatical shark advocates.

May. 02/13

The good news is you don’t have to be an event organiser extraordinaire to get involved in the Finathon™ 2013. In fact you don’t actually have to swim at all.

Simply create your very own personal Finathon™ fundraising page, write a few words from the heart about why you love sharks, why sharks are totally awesome and why you think they deserve protecting. Make it personal and ask your friends to support the cause!

Mar. 26/13

You can make a difference for the ocean by donating your underwater photos to ZenWave Gallery. Launched last year, the ZenWave goal is to drive social and community change through the sale of amazing photos.  All proceeds raised through the sale of photos support good causes including ocean conservation and Project AWARE.

“I'm Buddhist, a keen amateur photographer and I love to travel.  Through ZenWave I've decided to combine these passions to try and give something back to the amazing places that have given me so much inspiration,” said founder Mark Turner. 

Nov. 09/12

Project AWARE’s FINatical about Dive Downbelow who reached the finish line and raised AUD $5,000 for sharks.  Everyone completed the 1km open sea swim and enjoyed the day so much they’re asking: “When’s the next Finathon?”

Nov. 06/12

Dive centres are creating innovative fundraising campaigns around the world. Project AWARE relies on dedicated divers to raise funds to protect our ocean planet. Fundraising can be as fun, fishy, flamboyant or FINatical as you like.

Oct. 25/12

One scuba divers idea has inspired a worldwide movement to get swimming to end shark finning with dive centres across the globe hosting Finathons to raise much needed funds for shark conservation.

Dive DownBelow, Sabah, Malaysia is FINatical about sharks and swimming to end finning this November.

Sep. 06/12

Thanks for choosing a swim challenge to support shark protection. Once you've set up your fundraising page at, download these FINtastic resources to help organize your Finathon® Challenge. Good Luck! 

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Aug. 07/12

A big thanks to Austin Williams for raising over $2,000 through the sale of his funky t-shirt designs. Austin combines his creativity and passion for the ocean to create unique humorous t-shirts with a serious message.

Dive T-Shirts supports Project AWARE’s Mantas at Risk Campaign and this month’s favourite tee is ‘What Manta?’ said Austin.

Jul. 27/12

On the eve of the Olympics Opening Ceremony, let's celebrate scuba divers who RUN! Sarah Mayers, a Brisbane Divemaster and Andy Wellsted, Course Director and Manager of Tangalooma Dive on Moreton Island are taking on the Brisbane to Bridge Challenge this September.

Sarah’s been busy educating her work colleagues about the wonders of scuba diving and the need to protect the ocean.  She’s passionate about making more people aware and hopes they will spread the word and contribute to the cause.