Shark's fin products will no longer be sold at over 100 FairPrice outlets by the end of March this year.
The retailer will cease selling shark's fin products at all its retail outlets, which include FairPrice supermarkets, FairPrice Finest, FairPrice Xtra hypermarkets, Cheers and FairPrice Xpress petrol stations, and FairPrice Online.
NTUC FairPrice CEO Seah Kian Peng told TODAY that it has been looking into the area of shark's fin products for the last few months, "in our commitment to be a socially responsible retailer."
In a sign that the global movement to protect sharks is picking up steam, Honduras is declaring its waters to be a permanent sanctuary for the fish.
President Porfirio Lobo Sosa will sign the sanctuary bill into law on Friday on a visit to the island of Roatan, the country's top diving and snorkeling destination, his office said on Thursday. The move makes permanent a moratorium on commercial fishing for sharks that Honduras announced last year in a joint declaration with the Micronesian island of Palau.