Oris Supports Global Dive Against Debris
Scuba Divers Fight Back Against Ocean Trash
19 August 2013 – Oris Watches, official sponsor of Project AWARE’s Dive Against Debris program, has joined forces with scuba divers around the world to battle the ocean’s silent killer – marine debris. Their mission during this September’s Debris Month of Action? To inspire year-round action to remove, report and prevent underwater debris while combating the growing marine debris problem.
More than six million tons of marine litter is estimated to enter the ocean each year. Once there, our trash accumulates and includes everything from plastic bags, food wrappers and drink bottles to car batteries, fishing nets and industrial waste.
“Diving has long been a part of the Oris heritage and we are delighted to support Project AWARE’s Dive Against Debris program. We have always been a supporter of marine conservation and ocean debris is a problem that many people are not aware of. Through our matching program, we are hoping to bring more awareness to this issue and help protect the ocean,” says Ulrich Herzog, Executive Chairman, Oris Watches.
Project AWARE and Oris are engaging the dive community in the fight against marine debris. By participating in Debris Month of Action this September, divers and ocean advocates can:
· Dive Against Debris with a dive buddy or join a community event. Divers and event organizers can grab the toolkit and report debris data online to help drive change.
· Make a gift that helps prevent the deaths of thousands of marine animals who eat or get tangled in litter each year. Now, through September 2013, Oris Watches will match your donation up to $10,000.
· Pledge to Dive Against Debris all year round. The first 50 Dive Against Debris Heroes to take the pledge will receive a t-shirt to wear with pride.
“Marine debris kills countless marine species silently and needlessly each year. But divers are using their unique skills to fight back and contribute the underwater debris data needed to show the true extent of the marine debris problem and devise solutions,” says Alex Earl, Executive Director, Project AWARE Foundation.
Pervasive debris kills wildlife, destroys habitats and threatens our health and economy. Found in even the most remote ocean places, once underwater, debris can remain for generations. Together, we can stop marine debris by taking local action and supporting policy change.
For more information and to download the tools to take action, visit projectaware.org
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Notes to Editors:
Oris is an independent producer of Swiss mechanical watches that has been manufacturing in the town of Holstein Switzerland since 1904. Its timepieces are known for distinctive designs, high functionality and responsible prices. Oris has been a longtime supporter of marine conservation most notably through its production of Limited Edition timepieces that have raised funds for endangered areas including the Great Barrier Reef, the Maldives and the Tubbataha Reefs Natural Park. Oris is also the founding sponsor of the Sea Heroes program which honors individuals for their contributions to the marine world.
Project AWARE is a global movement of scuba divers protecting our ocean planet - one dive at a time. Focused on the critical issues of Sharks in Peril and Marine Debris, Project AWARE empowers thousands of divers in more than 180 countries to work together for a clean, healthy and abundant ocean planet. Project AWARE Foundation is a registered non-profit organization.
The Ugly Journey of Our Trash: Marine debris comes from many land and ocean sources. Check out Project AWARE’s infographic, The Ugly Journey of Our Trash, to learn how different kinds of debris threaten marine life.
For further press information, an interview or images, please contact:
V.J. Geronimo, Oris Watches USA Inc., CEO- North America
Tel: 203-857-4769 x 223 – Email: firstname.lastname@example.org
Tiffany Leite, Project AWARE Associate Director, Communications & Outreach
Tel: +1 949 858 7657 Ext. 2448 – Email: email@example.com